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  3. How to integrate Google Shopping product ratings to Opinew

How to integrate Google Shopping product ratings to Opinew

With Opinew, you can integrate your product reviews into Google Shopping and display your product ratings together with your Google Shopping ads.

You can find more information about Google Shopping product ratings here.


Google has strict guidelines that need to be followed in order to show your reviews in Google Shopping ads. These include:

  • You need to have a minimum of 50 product reviews.
  • Product reviews should be of high quality.
  • Product reviews cannot violate copyright, be offensive or include personal information.

Full list of Google’s program policies can be found here.

Note that your submission will be manually reviewed by Google and they can reject the integration at their discretion.

Step 1: Activate Ratings Feed

If you don’t have the ratings feed active yet, and if your product reviews complies with the policies above, apply for Google Shopping product ratings as follows:

  • Log in to your Google Merchant account.
  • Fill in the Product Ratings Interest Form >>HERE<<.
  • Under “If you use a third-party service, which service do you use?”, select “Other” and specify “Opinew” in the provided text box.
  • You will receive an email from Google Merchant Center saying that your aggregator does not have an approved partnership for the Product Ratings program yet.
  • Reply to this email saying that you will submit a direct product ratings feed to your Merchant Center.

Opinew is currently waiting to be approved as third party reviews aggregator, which will make uploading your reviews to Google Shopping even easier. In the meantime you can still integrate your reviews using the product reviews feed.

Step 2: Integrate your product reviews into Google Shopping

  • Go to the integration menu (Extra and integrations > Integrations) and open the Google Shopping card.
  • Enable Google Shopping by clicking the ‘Enable this integration’ switch.
  • Copy your Google Shopping feed link by clicking the copy icon.

By default we will include product reviews of all your Shopify products in the Google Shopping feed. If you wish to only include reviews for selected products you can choose so in the popup window.

Step 3: Submit your product reviews feed to Google Shopping

Once your application is approved by Google, you will see a “Product Reviews” link in your Google Merchant Center menu.

  • Go to the “Product Reviews” menu in your Google Merchant Center dashboard.
  • Select the following options for your product reviews feed:
    • Feed type – Product Reviews
    • Upload method – Scheduled Fetches
    • File name – enter any file name you like but it has to have a .zip ending (eg. myfeed.zip)
  • Use your product reviews feed link as the location of your file.

If you happen to have any issues with integrating product reviews from Opinew to Google Shopping, feel free to contact our support center.

Updated on July 28, 2021

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