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Nutra Nourished

How Nutra Nourished Consolidated Their Tech Stack with Opinew

One-person company Nutra Nourished increased sales by 40% after adding reviews to Google Shopping ads with Opinew. After a speedy setup assisted by Opinew’s onboarding specialist, the app ran on autopilot, preserving Nutra Nourished’s limited resources.
Shopify Professional
Increase in sales after activating the Google Shopping integration.
Of amazon reviews imported.
The Client
Nutra Nourished was founded in 2019 by Holger “Bruce” Numrich, an Australian born in Germany. Bruce is his “coffee name,” chosen to ensure baristas don’t misspell his real name.

Bruce is driven by a mission to help as many people as possible benefit from the healing properties of organic roots, leaves and compounds.

After launching with a cocoa curcumin powder, Nutra Nourished continued to expand its range and now offers a wide selection of supplements and powders. Its best-selling products are vegan curcumin capsules and a 95% curcumin powder.

In tune with the company’s respect for ancient medicines and the natural world, all Nutra Nourished’s products are sustainably sourced, locally manufactured and affordably sold.
The Challenge
Despite its expanding range of products and a loyal customer base, Nutra Nourished faced several challenges that led it to Opinew:
Inability to use its Amazon reviews on Shopify easily:
The company needed an easy-to-implement technology that would allow it to import and add Amazon reviews to its Shopify store product pages. As a small company, ease of implementation was a priority.
Dealing with Opinew has been easy. My contact, Paul, has been a great help
Holger “Bruce” Numrich
CEO of Nutra Nourished
Low review count = few conversions:
They had untapped customer feedback on Amazon that could be used to boost conversions on the product pages of the main website. This was especially the case for Nutra Nourished’s 95% curcumin products, which one reviewer described as a “life changer.”
Lack of reviews and star ratings on Google Shopping listings:
Because of the lack of star ratings on the listing, the ads were underperforming in terms of click-through rate (CTR), resulting in low levels of web traffic on the Shopify store.
Limited time to dedicate to importing reviews:
Nutra Nourished is a one-person operation, creating a requirement for automation where possible.

Smaller online merchants like Nutra Nourished have limited time to dedicate to conversion optimization. As such, they require a solution that can be implemented with a minimum of hassle and will run smoothly after setup.
The Solution
Nutra Nourished purchased an Opinew subscription because of its powerful Amazon import feature and integration with Google Shopping.

Opinew delivered the following solutions through the “Growth Plan” subscription:

  • Bulk import of reviews from Amazon, one of Nutra Nourised’s main sales channels. Opinew automatically gathers new reviews every month, with no manual input required. This is ideal for a small company like Nutra Nourished.

  • Display of star ratings on Google listings via the Opinew integration with Google Shopping.

  • Direct 24/7 customer support and set-up help for the Nutra Nourished team in Australia, with a definite point of contact.

  • A host of additional features, including post-purchase review invitations, Q&A sections and on-site widgets.
Ecommerce Merchants Like Nutra Nourished Vouch for Opinew
If you run a small ecommerce store like Nutra Nourished, Opinew can boost your sales, improve your site speed, and streamline your day-to-day running tasks.

We offer a range of affordable plans and work closely with our clients to ensure a fast and efficient implementation.

Try Opinew for free (we offer a 14-day free trial) or get in touch to book a product demo.

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