Phoenix Leather Goods accumulated tens of thousands of glowing product reviews during their twenty-plus years of online trading – nearly 80,000 to date. Of those reviews, more than 70% were 5-star ratings.

The Client

Phoenix Leather Goods launched in 1997 in Naperville, Illinois, as a small family business. Using their retail buying savvy and knowledge about the manufacture and sales of leather goods and accessories, the company started selling their products in high volume flea markets in the Midwest before moving onto the online auction site eBay.

The high volume of sales via eBay led to the launch of BeltOutlet.com in 1999 and the company’s expansion into a multi-unit office and warehouse facility. The company later acquired the rights to men’s luxury accessories brand CrookhornDavis in 2016 and acquired Trafalgar Leather Goods in 2020.

Over the next two decades, the majority of Phoenix Leather Goods (PLG) sales were conducted online via multiple third-party marketplaces, including Amazon, eBay, and others.

Industry

Fashion

Website

beltoutlet.com

Platform

Shopify Plus

The Challenge

Phoenix Leather Goods accumulated tens of thousands of glowing product reviews during their twenty-plus years of online trading – nearly 80,000 to date. Of those reviews, more than 70% were 5-star ratings. Unfortunately, all of these valuable reviews were stuck on eBay and Amazon. They had no reviews on their own Shopify site, and unless they could find a way to migrate them, they would have to start from scratch.

Luckily they found Opinew

Product reviews are critical to the general public to validate products’ quality.

-Brian Rusin, Head of eCommerce for Phoenix Leather Goods-

Product reviews remain the most effective way for companies to boost their conversion, credibility, and eCommerce channels. According to recent studies, 63% of customers are more likely to purchase from a site that features user reviews, 88% of online shoppers include reviews in their purchase decision, and 70% of customers consult reviews or ratings before making a final purchase.

As Phoenix Leather Goods sought to move sales from third-party marketplaces onto their in-house online store, they did not want to lose their hard-earned reviews and positive ratings. Trust takes a long time to build and even longer when it’s online.

The 50,000+ plus five-star reviews served as undeniable testimony of the quality and excellent service of the PLG brand. To give Phoenix Leather Goods the recognition it deserved on their site, their many positive reviews would have to be displayed on Beltoutlet.com for new customers to see.

The Solution

Rusin came across Opinew in the Shopify app store early in 2020 and implemented it shortly after that on Beltoutlet.com and Trafalgar.

Opinew is a Shopify reviews app that allows companies to quickly and easily import reviews from Amazon, eBay, and AliExpress.

Their review management system also allows etailers to request reviews from current and past orders. Rich, authentic, user-generated reviews, including photo and video reviews, convert customers.

Widgets are customized to match existing web themes and device-agnostic so that all reviews seem native to the site and display beautifully regardless of the device used.

The review importer allows companies to showcase their best reviews to build trust and boost sales. It can urge customers to leave reviews by incentivizing them with coupons or printed QR codes and other calls to action in packaging and emails.

Phoenix Leather Goods Results

Phoenix Leather Goods accumulated tens of thousands of glowing product reviews during their twenty-plus years of online trading – nearly 80,000 to date. Of those reviews, more than 70% were 5-star ratings. Unfortunately, all of these valuable reviews were stuck on eBay and Amazon. They had no reviews on their own Shopify site, and unless they could find a way to migrate them, they would have to start from scratch.

Rusin says that he would recommend Opinew to others as, “Implementation was straightforward. It’s easy to use, has a lot of additional features, and is not a significant detriment to site speed as some other apps are.”

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Stellar reviews on display on BeltOutlet.com

$36,000

Sales in under two months, thanks to Opinew.

Works well! Convenient and easy to use! We use Opinew on two of our Shopify Plus stores and are satisfied!

Brad Rusin, BeltOutlet

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